18 August 2014

ATO launches online newsroom for small business
Pharmacy News - 15 Aug 2014 07:29
The Australian Taxation Office (ATO) has launched a new online newsroom, to assist small businesses in obtaining tax and super information. Small Business Newsroom is regularly updated with the...

 

Embracing social media is one formula to fix F1
The Roar - Michael Lamonato - 18 Aug 2014 15:29
Formula One’s relevance in 2014 is fast becoming the central question in the sport’s quest to stem the decline in attendance and television ratings. The question of relevance has triggered...

 

Fight Club! Coca-Cola vs. Pepsi social media special
E-Consultancy.com - Christopher Ratcliff - 18 Aug 2014 12:27
Cola War, huh! What is it good for?” Healthy competition and an excuse to write this article on the ongoing battle for our caffeinated hearts and sugar-addled minds between the two giants of fizzy beverage. I’m sure Edwin Starr would’ve ...

Banks, Credit Unions Capitalize on #Selfie Social Media Madness
The Financial Brand - 18 Aug 2014 08:57
In 2012, few had ever heard the term “selfie.” For those who have defined as a photo of the photographer shot by the photographer, typically taken with a smartphone or webcam and uploaded to a social...

 

What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing
MarketingProfs.com - 15 Aug 2014 16:46
Some 60% of B2C marketers plan to increase their content marketing budget this year according to a study by the Content Marketing Institute and MarketingProfs. But it's not enough to just create...

 

Social media portals raise the stakes for upcoming elections
Boston Herald - Sica Van Sack - 18 Aug 2014 04:59
Social media portals are providing new and innovative ways for political factions to recruit members and launch messaging blitzes just in time for the 2014 midterms and the nascent 2016 presidential...


Pur Water Filtration rolls out drinking water marketing campaign on YouTube
Foodbev - 18 Aug 2014 15:43
Pur Water Filtration, from the Kaz division of Helen of Troy Limited, has rolled out a new US creative marketing campaign, the first new campaign for the brand since 2008. The goal for the new...

 

MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe
PR Newswire - 18 Aug 2014 14:06
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association) NEW YORK , Aug. 18, 2014 /PRNewswire/ -- As mobile technology and capabilities advance; creativity, innovation and...

 

The 4 Biggest Marketing Implications From Amazon's Fire Phone
Adweek Online - 18 Aug 2014 12:23
Amazon’s New Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing opportunities. Amazon’s...

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