15 August 2014

Under Armour Enhances Marketing Campaign with NFL Superstar-Why Marketers Should Follow UA's Playbook
TMC Net - 15 Aug 2014 17:20
Under Armour might just break into a touchdown celebration dance after this content marketing campaign. The company’s marketing team has crafted a compelling video series featuring NFL star...

 

Three-quarters of businesses say they have a mobile marketing strategy in place
Mobile Today - 15 Aug 2014 14:16
More than three-quarters of UK businesses are integrating mobile marketing into their overall marketing campaigns, according to a new report by Oracle Marketing Cloud and Econsultancy. The Cross-Channel Marketing Report 2014 highlgihts how brands are...

 

Deckers Steps Out with Digital Marketing
Consumer Goods Technology - Edgell Communications - 15 Aug 2014 06:36
Just a decade ago, Deckers Outdoor Corporation (www.deckers.com) had a relatively small e-commerce division with a staff of eight, which managed all online retail functions. Today, that division has...

 

Virgin Atlantic briefs new ad agency to focus on content and social media
PR Week UK - 15 Aug 2014 10:16
The Omnicom agency beat its sister shop Abbott Mead Vickers BBDO, The Brooklyn Brothers and the incumbent, Rainey Kelly Campbell Roalfe/Y&R, to pick up the business. The pitch began in March and, controversially, 20 shops were initially invited to...

 

Social Promotion - Instagram contest aimed at boosting city's image and putting small biz on the social media landscape
Santa Fe Reporter - 14 Aug 2014 19:48
With the Social Media Era well underway, it's clear that large businesses see the value of the Internet. Companies like Old Spice can produce funny, attention-grabbing commercials that soon gain new...

 

Top SEO PR Companies Gain Notoriety from 10 Best SEO
Myrtle Beach Sun News - 15 Aug 2014 15:07
PRWeb 10 Best SEO's new unified awards for both search engine optimization and online public relations rank firms with the purpose of identifying the top SEO PR companies that specialize in both...

 

Industrial Services Provider Seeks PR Pitches
Odwyer PR Daily - Greg Hazley - 15 Aug 2014 14:36
A North American provider of industrial services like...

 

LT Public Relations Selected by Cabela's to Support Tualatin Grand Opening
PRLog - 14 Aug 2014 21:59
(http:///) (LTPR) has been selected by Cabela’s (http://www.cabelas.com/stores) Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, to coordinate communications and...

 

CMOs Of The Future Will Practice Decision Science
Forbes.com - Darian Shirazi - 14 Aug 2014 23:50
In the past few months, “Predictive Marketing” has become more mainstream. CMOs and senior marketers are becoming scientific and more focused on understanding which potential customers are most...

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