13 August 2014

BuzzFeed Will Use Investment For Global Expansion And Social Media Team Launch
Media Post - 13 Aug 2014 15:22
BuzzFeed will use the $30m it recent raised to launch sites in Berlin, Mexico City, Mumbai and...

 

Hertz Wins Two Social Media Awards
Irish Travel Trade News - Author Profile - 13 Aug 2014 12:35
The Hertz Corporation , the world’s largest general use car rental brand, was recently awarded two Travel + Leisure’s Social Media in Travel and Tourism (SMITTY) Awards. Hertz electric car ...

 

Wine.com Uncorks New Digital Marketing Opportunities
DMNews.com - 13 Aug 2014 14:07
The online wine retailer's strategy incorporates different flavors and depths. Unlike wine, marketing strategies don't necessarily get finer with age. So, marketers should continually ferment and test new ones. That's the approach 16-year-old online...

 

 

Chobani enters into marketing agreement with IMG
Individual.com - 13 Aug 2014 13:31
Chobani, Inc., a producer of yogurt products, has entered into a multi-platform, multi-year marketing agreement with IMG. The partnership, which aims to naturally power college athletes, students,...

 

Lexus completes global marketing overhaul to ditch ‘jarring brand disparity’
Marketing Week - 13 Aug 2014 11:22
Lexus has completed the rollout of a global marketing unit that it hopes will cut media costs, foster a consistent brand identity and set it apart from owner Toyota’s marketing. Lexus says the NX campaign fronted by musician Will I Am is the first...

 

CarMax Names Jim Lyski as Chief Marketing Officer
Individual.com - 13 Aug 2014 06:39
CarMax has appointed Jim Lyski as chief marketing officer and senior vice president. According to a company release, Lyski will begin employment at CarMax immediately. Lyski will be responsible for...

 

Yahoo! Shutters Search Marketing Blog
EIN News - 13 Aug 2014 05:44
Aug 12, 2014 - 21:42 GMT In yet another sign that search marketing on Yahoo has moved...

 

Social media giants grapple with how to protect personal data
Legalbrief - 13 Aug 2014 10:58
Social media giants like Facebook are grappling with how to protect the mass of personal information they continue to accumulate. Legalbrief reports that a US court has placed the issue in the...


Content Marketing Funnel: 5 Steps to Customer Acquisition
Forbes.com - John Rampton - 12 Aug 2014 19:20
With all the hype surrounding the phrase “content marketing” these days, it’s easy to forget what content marketing actually is – namely, using various forms of (mostly) digital content to educate...

 

MDC Partners Acquires Strategic Partnership Interest in Hunter Public Relations, Award-Winning Consumer Communications ...
EIN News - 13 Aug 2014 14:54
Today - 13:24 GMT NEW YORK, Aug. 13, 2014 /PRNewswire/ -- MDC Partners Inc. (NASDAQ:...

 

The CMO's Guide to Marketing Automation
Advertising Age - akantrowitz@adage.com - 13 Aug 2014 11:43
You'd be forgiven for thinking "marketing automation" is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of marketing is...

 

Could Google be the ultimate marketing cloud company?
CRM Guru - Scott Brinker - 13 Aug 2014 03:29
Pop quiz! Write down the names of three multi-billion companies who either provide a “marketing cloud” today — or are potential contenders in that space over the next few years. Done? I’ll...


XO Group names AOL exec as marketing VP
Chain Store Age - Dan Berthiaume - 13 Aug 2014 16:11
New York – XO Group Inc., parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, has named Dhanusha Sivajee...

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