11 August 2014

What Will LinkedIn’s $175 Million Acquisition Of Bizo Mean?
Business 2 Community - Lewis Goswell - 11 Aug 2014 16:25
LinkedIn, the world’s largest professional social network has recently announced that it has shaken hands and made agreements to acquire the B2B marketing platform start-up Bizo in a deal worth $175...

 

Honda Stepping Up Marketing for Delayed Acura TLX, Fit
BusinessWeek - 11 Aug 2014 16:12
Honda Motor Co. (7267), previously known for fast turnarounds on assembly lines, is stepping up its U.S. marketing in a bid to regain ground lost to delays in rolling out the new Acura TLX sport...

 

HomeAway snaps up Visa marketing chief
Travolution - 11 Aug 2014 15:41
Former Visa Europe chief marketing officer Mariano Dima is joining holiday rentals site HomeAway in a similar role. Dima was involved with the company’s 2012 Olympic-integrated marketing campaign,...

 

Banana Republic uses Snapchat as marketing teaser
Essential Retail - 11 Aug 2014 13:25
Fashion retailer Banana Republic uses Snapchat to give fans a sneak peek of its new autumn range. US fashion retailer Banana Republic has followed its sister company Gap by putting a significant...

 

8 Ways Content Marketing Catapults Your Brand Relevancy
Forbes.com - Glenn Llopis - 11 Aug 2014 14:50
Content marketing is a powerful branding tool when properly executed all the way through to conversion.  The key is building upon your core message and communicating the desired behavior and/or...


First Look runs headlong into journalism's two big problems
Columbia Journalism Review - 11 Aug 2014 16:10
Growing pains at the Omidyar/Greenwald venture When Pierre Omidyar, the eBay billionaire, announced the creation of a news organization featuring, for starters, investigative heavyweight Glenn...

 

Pets Choice picks One Marketing for integrated campaign
Prolific North - David Prior - 11 Aug 2014 11:36
One Marketing Communications has won a competitive pitch to deliver an integrated marketing campaign for pet food manufacturer Pets Choice. The Manchester agency will provide PR, digital and brand...

 

P&G Brand Culling Could Affect Marketing Agencies
Advertising Age - abruell@adage.com - 11 Aug 2014 11:10
P&G's strongest brands will be safe from cuts. Credit: P&G Procter & Gamble's recent announcement that it plans to divest, discontinue or merge 90 to 100 brands is putting plenty of its smaller...

 

Norfolk General Hospital Shortlisted for Ragan’s 2014 Health Care PR...
PRWeb - 11 Aug 2014 15:11
The iPhone and Android mobile apps, developed by Purple Forge for the Norfolk General Hospital, have been shortlisted for the prestigious Ragan Health Care PR and Marketing Award for the manner in...

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