E. Jerome McCarthy conceptualized marketing as a big cake – a mix of ingredients that, when proportioned correctly and baked at the right temperature for the right amount of time, produced big profits for the butcher, the baker, and the candlestick maker. You remember...marketing 101. The 4 Ps – product, place, promotion, and price?
So what does all this have to do with a front-page placement in the New York Times? Well, maybe nothing. But it has everything to do with how public relations is moving into the participatory culture of content marketing via the online newsroom. See for yourself in our blog series Market Your Message.