02 October 2014

Social media: More and more, where we get our news

If you are a frequent user of social media channels, you have no doubt on learned of a breaking news event there – Joan Rivers’s death, or Ray Price’s sickening domestic violence video, to cite recent examples. But is there more here than meets the "like" button? Click to find out!

11 September 2014

Addicted to smartphones, connections and social media

News flash: Social media tools are important to the great majority of news creators and consumers for sharing and recommending (77%) and for posting and writing (71%), according to our 2014 Social Media News Survey. Okay, maybe not a news flash to most. But the growing reliance on social media and its associated tools and technology is becoming what many would categorize as an addiction.

09 September 2014

What the savviest news consumers do in social media

Pew Research’s Internet Project found earlier this year that 74% of all online adults use social networking sites. Among our respondents, however, only 1% never use social media tools. Click to see how else news mavens are different in their social media habits.

04 September 2014

Social media news still gaining in importance

Almost half of the respondents to our 2014 Social Media News Survey consider news from social media sources as at least as reliable (48%) and accurate (52%) as news gathered from traditional sources. Interestingly, the percentages of those who deemed social media important news tools rose substantially during the period. 

02 September 2014

The press release: Not as dead as you think

If you work in public relations or marketing, you may have heard – for many years now – that the press release is dead.  But our 2014 Social Media News Survey indicates otherwise. When asked, “How often do you make use of press releases when following, sharing or posting news and information?” about three-quarters (74%) of 171 news consumers and creators surveyed said they did at least sometimes, and 35% used press releases “very often” or “all the time.”

26 August 2014

Are you spending more time on LinkedIn these days?

LinkedIn has become more important to news consumers and creators in the last three years, according to our 2014 Social Media News Survey. Survey respondents this year were more active on LinkedIn, had more connections, and more of them named the professional social network as a top place to follow, share and post news and information than in 2011. Click now for the specifics!

08 August 2014

Online Newsrooms Level The Playing Field for SME’s

We’ve all heard it said that size matters in just about everything - CEO’s are, according to research, taller than most other folks in the company. And according to the Harvard Business Review, companies with short, simple names attract more shareholders, generate more stock trading, and perform better on certain financial measures than companies with longer, hard-to-process names. But when it comes to news and information management via an online newsroom, it seems one can throw company size out the window.

11 July 2014

Are we getting comfortable with social media tools?

Our just-released 2014 Social Media News (SMN) Survey suggests media users have, in the last couple of years, become more habitual in using social media tools and networks for viewing, creating and sharing news and information. Click to read more!

A Secret Little Trick To Immense Online Newsroom Success

Want to know a little secret? As Forbes contributor Bruce Kasanoff points out, if you’re not Coke or Pampers you don’t need a mass audience. Now take that thinking to your online newsroom – if you’re not Coke or Pampers, you probably don’t need to reach every media outlet in the free world to have a very successful media relations program and online newsroom.

04 June 2014

Three Great Tips for Online Newsroom Managers (not written by us!)

A recent article in Intelligent Utility Magazine’s online edition featured a story about Oncor – the largest electricity distribution and transmission system in Texas. It was interesting to us from the perspective of a big company with a massive payroll using the online newsroom to solve a big corporate communications problem. Go figure!