Survey Says: Build Your Online Newsroom With These Key Components
10 February 2015

Survey Says: Build Your Online Newsroom With These Key Components

This year in our annual Online Newsroom Survey Report, we took a deeper look at the types of content, features and functionality journalists value in an online newsroom. When asked about the importance of newsroom components, journalists gave high rankings to both the most traditional elements of public relations and to the “new media” elements of an online newsroom—things like mobile access and social integration.
The Future of News is Mobile, Just Ask CNN
30 January 2015

The Future of News is Mobile, Just Ask CNN

If you’re still wondering whether moving your online newsroom to a responsive design platform is a worthwhile investment, the recent release of Snapchat’s long-awaited news tool, Discover, should erase any residual doubt.  The app lets media outlets post mini-sized content on Snapchat, whose average user is only 18 years old. Ten media outlets, including CNN, ESPN, and National Geographic, are publishing news on Discover in an attempt to reach young people, who are notoriously avoidant of traditional news media.
Content Marketing Boosts SEO, But Distribution is Still Key to Success
29 January 2015

Content Marketing Boosts SEO, But Distribution is Still Key to Success

According to a recent post on Search Engine Watch and, let’s face it, common sense, 93% of online research begins with search engines, and businesses that publish high-quality long-form content frequently tend to do better in search engine rankings. And while 87% of buyers say that content has an impact on their purchasing decisions, 43% say hard selling is a turn-off, two stats that together suggest the power of educational, informative content.
Marketers Aim to Mine “Dark Social” for Data
22 January 2015

Marketers Aim to Mine “Dark Social” for Data

“Dark social” conjures images of vampires sipping blood cocktails or, far worse, a mandatory corporate happy hour with bad wine. But according to Tom Edwards, writing for Social Media Insider, “dark social” means something very specific to digital geeks—it’s the sharing activity largely invisible to analytics that originates from instant messages, emails and ephemeral social platforms such as WhatsApp, Snapchat and WeChat.  
As Social Media Become More Powerful, the Key Players Shift Positions
21 January 2015

As Social Media Become More Powerful, the Key Players Shift Positions

As social media become more and more important to marketers, the key players are shifting positions. A new study in the UK showed LinkedIn eclipsing Twitter as the number one social network for content marketing, with 96% of respondents saying they used LinkedIn to distribute content in 2014. Twitter was 7 points behind, with 89% saying they used the micro-blogging platform to distribute content. Only 69% of respondents said they used Facebook to distribute content in 2014. A separate study from GlobalWedIndex found that although Facebook has more than 1.3 billion monthly users, just half (52%) describe themselves as “active” on the platform in late 2014, compared with 70% in late 2012.
Digital Technologies Don’t Cause Stress—They Make Us Smarter
19 January 2015

Digital Technologies Don’t Cause Stress—They Make Us Smarter

Every new medium or technology has generated worry—in the 18th and 19th centuries, the then “new” novel was thought to be the ruin of its young female readers. Television, it was feared, would make us numb and dumb. And then came the internet, with mobile and social media on its heels. Taken together, all of these digital technologies and the glut of constant information they provide have widely been thought to increase psychological stress. But according to a new study from the Pew Research Center, frequent use of digital media does not appear to be related to higher stress levels. 
Learn How to Create Great Content for an Online Newsroom
16 January 2015

Learn How to Create Great Content for an Online Newsroom

Join PR News on January 22, 2015, from 1:30 to 3 p.m. ET, for a webinar focused on the essentials of creating and managing your own brand newsroom. Discover why a dedicated newsroom operation is a necessity for organizations of all sizes and learn how to develop and distribute compelling content efficiently.  
Beyond “Post and Pray”: How Manufacturers (and Everyone Else) Can Improve Content Marketing Results
12 January 2015

Beyond “Post and Pray”: How Manufacturers (and Everyone Else) Can Improve Content Marketing Results

Manufacturers have embraced content marketing with a vengeance, according to recent post on CustomerThink by Achinta Mitra, who reports that 61 percent of manufacturers engage in content marketing and 54 percent are planning to increase their spending on content creation. On the downside, according to Mitra, only nine percent of manufacturers know how (or that) content marketing contributes to sales. 
18 November 2014

News consumers & creators start with NYT, WSJ and CNN.com

Despite the acknowledged 50% drop in traffic to its homepage over the last three years, The New York Times was the top resource for news junkies in the 2014 Social Media News Survey.