Content Marketing Boosts SEO, But Distribution is Still Key to Success
29 January 2015

Content Marketing Boosts SEO, But Distribution is Still Key to Success

According to a recent post on Search Engine Watch and, let’s face it, common sense, 93% of online research begins with search engines, and businesses that publish high-quality long-form content frequently tend to do better in search engine rankings. And while 87% of buyers say that content has an impact on their purchasing decisions, 43% say hard selling is a turn-off, two stats that together suggest the power of educational, informative content.
Marketers Aim to Mine “Dark Social” for Data
22 January 2015

Marketers Aim to Mine “Dark Social” for Data

“Dark social” conjures images of vampires sipping blood cocktails or, far worse, a mandatory corporate happy hour with bad wine. But according to Tom Edwards, writing for Social Media Insider, “dark social” means something very specific to digital geeks—it’s the sharing activity largely invisible to analytics that originates from instant messages, emails and ephemeral social platforms such as WhatsApp, Snapchat and WeChat.  
As Social Media Become More Powerful, the Key Players Shift Positions
21 January 2015

As Social Media Become More Powerful, the Key Players Shift Positions

As social media become more and more important to marketers, the key players are shifting positions. A new study in the UK showed LinkedIn eclipsing Twitter as the number one social network for content marketing, with 96% of respondents saying they used LinkedIn to distribute content in 2014. Twitter was 7 points behind, with 89% saying they used the micro-blogging platform to distribute content. Only 69% of respondents said they used Facebook to distribute content in 2014. A separate study from GlobalWedIndex found that although Facebook has more than 1.3 billion monthly users, just half (52%) describe themselves as “active” on the platform in late 2014, compared with 70% in late 2012.
Digital Technologies Don’t Cause Stress—They Make Us Smarter
19 January 2015

Digital Technologies Don’t Cause Stress—They Make Us Smarter

Every new medium or technology has generated worry—in the 18th and 19th centuries, the then “new” novel was thought to be the ruin of its young female readers. Television, it was feared, would make us numb and dumb. And then came the internet, with mobile and social media on its heels. Taken together, all of these digital technologies and the glut of constant information they provide have widely been thought to increase psychological stress. But according to a new study from the Pew Research Center, frequent use of digital media does not appear to be related to higher stress levels. 
Learn How to Create Great Content for an Online Newsroom
16 January 2015

Learn How to Create Great Content for an Online Newsroom

Join PR News on January 22, 2015, from 1:30 to 3 p.m. ET, for a webinar focused on the essentials of creating and managing your own brand newsroom. Discover why a dedicated newsroom operation is a necessity for organizations of all sizes and learn how to develop and distribute compelling content efficiently.  
Beyond “Post and Pray”: How Manufacturers (and Everyone Else) Can Improve Content Marketing Results
12 January 2015

Beyond “Post and Pray”: How Manufacturers (and Everyone Else) Can Improve Content Marketing Results

Manufacturers have embraced content marketing with a vengeance, according to recent post on CustomerThink by Achinta Mitra, who reports that 61 percent of manufacturers engage in content marketing and 54 percent are planning to increase their spending on content creation. On the downside, according to Mitra, only nine percent of manufacturers know how (or that) content marketing contributes to sales. 
18 November 2014

News consumers & creators start with NYT, WSJ and CNN.com

Despite the acknowledged 50% drop in traffic to its homepage over the last three years, The New York Times was the top resource for news junkies in the 2014 Social Media News Survey.

02 October 2014

Social media: More and more, where we get our news

If you are a frequent user of social media channels, you have no doubt on learned of a breaking news event there – Joan Rivers’s death, or Ray Price’s sickening domestic violence video, to cite recent examples. But is there more here than meets the "like" button? Click to find out!

11 September 2014

Addicted to smartphones, connections and social media

News flash: Social media tools are important to the great majority of news creators and consumers for sharing and recommending (77%) and for posting and writing (71%), according to our 2014 Social Media News Survey. Okay, maybe not a news flash to most. But the growing reliance on social media and its associated tools and technology is becoming what many would categorize as an addiction.