4 Ways to Use Your Newsroom for Content Marketing

Everyone knows content marketing is one of the hottest buzzwords sweeping the digital PR industry.  But what does it really mean? Ensure that you are capitalizing on ways to use your online newsroom for content marketing by going through this short check list.

Questions You Should Ask Potential Online Newsroom Providers

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have compiled a list of questions to ask any potential online newsroom vendor or even your own IT department when considering creating or upgrading your online newsroom.

What to do when there's a crisis: 5 ways the online newsroom can soften the blow and mitigate the damage.

How can an organization use their online newsroom to mitigate the damage of a crisis?

Five ways an online newsroom can save your company a little green

Looking to save a little green on St. Patrick's Day? Here are 5 ways an online newsroom can save you money as the central hub of your digital communications strategy.

7 Reasons to Love Your Online Newsroom on Valentine's Day

Valentine's Day offers a time of recognition and admiration for the people that really matter in our lives. It also brings with it an opportunity to reflect on the things that make our lives better – more simple, manageable, and pleasant. Indulge us, then, a moment of admiration for the online newsroom – that admirable collection of computer code that sits diligently in your task bar waiting to serve and support your public relations efforts.

Social Video From The Online Newsroom

The PR industry has debated for years the value and ethics of the video news release (or VNR, as we call it) – usually long-form, scripted, with looks-like-a-news-package quality and cost. But, I don’t know of anyone in PR, yet, who is into supplying news outlets with short-form corporate video news for distribution via their online newsroom to social news channels.

Online Newsrooms See Increase in Mobile Traffic-Our Mobile News Survey Report Reveals

Online Newsrooms See Increase in Mobile Traffic-Our Mobile News Survey Report Reveals

If you’ve been out shopping—or sitting at a coffee shop, or waiting in line, or doing just about anything, anywhere—you’ve no doubt observed that everyone seems to be on some kind of mobile device nearly all the time. Even before the results of the TEKGROUP  Mobile News Survey were tabulated, we had been seeing considerable increases in the share of mobile traffic coming to our clients’ newsrooms. The survey findings confirmed what we suspected: in the two years since we conducted our first study of mobile users: there have been considerable jumps in both the use of mobile devices and in the importance consumers place on mobile.