What to do when there's a crisis: 5 ways the online newsroom can soften the blow and mitigate the damage.

How can an organization use their online newsroom to mitigate the damage of a crisis?

Five ways an online newsroom can save your company a little green

Looking to save a little green on St. Patrick's Day? Here are 5 ways an online newsroom can save you money as the central hub of your digital communications strategy.

7 Reasons to Love Your Online Newsroom on Valentine's Day

Valentine's Day offers a time of recognition and admiration for the people that really matter in our lives. It also brings with it an opportunity to reflect on the things that make our lives better – more simple, manageable, and pleasant. Indulge us, then, a moment of admiration for the online newsroom – that admirable collection of computer code that sits diligently in your task bar waiting to serve and support your public relations efforts.

Social Video From The Online Newsroom

The PR industry has debated for years the value and ethics of the video news release (or VNR, as we call it) – usually long-form, scripted, with looks-like-a-news-package quality and cost. But, I don’t know of anyone in PR, yet, who is into supplying news outlets with short-form corporate video news for distribution via their online newsroom to social news channels.

Online Newsrooms See Increase in Mobile Traffic-Our Mobile News Survey Report Reveals

Online Newsrooms See Increase in Mobile Traffic-Our Mobile News Survey Report Reveals

If you’ve been out shopping—or sitting at a coffee shop, or waiting in line, or doing just about anything, anywhere—you’ve no doubt observed that everyone seems to be on some kind of mobile device nearly all the time. Even before the results of the TEKGROUP  Mobile News Survey were tabulated, we had been seeing considerable increases in the share of mobile traffic coming to our clients’ newsrooms. The survey findings confirmed what we suspected: in the two years since we conducted our first study of mobile users: there have been considerable jumps in both the use of mobile devices and in the importance consumers place on mobile. 
How to Earn Media With Email, Social and Mobile in Your Online Newsroom

How to Earn Media With Email, Social and Mobile in Your Online Newsroom

Journalists like receiving your emails, they use Facebook when conducting research on companies and organizations, and they expect your online newsroom to be mobile-friendly.  These are just three findings from our 2015 Online Newsroom Survey, in which we asked journalists about online newsrooms and how they use them. To make sure your online newsroom is useful to journalists, you need to do a great job with traditional PR elements such as press releases. But to reach out to journalists and persuade them to cover your news, you’ll also want to ace email alerts, provide an integrated social media experience and do it all on an mobile-friendly online newsroom platform. 
What Journalism’s Shift to Digital Means for Your Online Newsroom

What Journalism’s Shift to Digital Means for Your Online Newsroom

Long gone are the days when digital-only publications were seen as less prestigious or less trustworthy than their paper-based peers. According to the Pew Research Center, as print newsrooms cut back on editorial staff, thousands of journalists have migrated to small and large native digital news outlets. What does this shift to digital journalism mean for companies and other organizations trying to market their news? There are several implications you’ll want to consider . . . 
Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom

Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom

In our last post, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report. But in today’s digital world, “content” is defined more broadly than “text,” so in this post we’ll explore the multimedia elements of an online newsroom—things like photos, videos and audio files—and their relative importance among the journalists we surveyed. We’ll also take a look at online newsrooms that do multimedia well.
Survey Says: Build Your Online Newsroom With These Key Components
10 February 2015

Survey Says: Build Your Online Newsroom With These Key Components

This year in our annual Online Newsroom Survey Report, we took a deeper look at the types of content, features and functionality journalists value in an online newsroom. When asked about the importance of newsroom components, journalists gave high rankings to both the most traditional elements of public relations and to the “new media” elements of an online newsroom—things like mobile access and social integration.
The Future of News is Mobile, Just Ask CNN
30 January 2015

The Future of News is Mobile, Just Ask CNN

If you’re still wondering whether moving your online newsroom to a responsive design platform is a worthwhile investment, the recent release of Snapchat’s long-awaited news tool, Discover, should erase any residual doubt.  The app lets media outlets post mini-sized content on Snapchat, whose average user is only 18 years old. Ten media outlets, including CNN, ESPN, and National Geographic, are publishing news on Discover in an attempt to reach young people, who are notoriously avoidant of traditional news media.