Journalists like receiving your emails, they use Facebook when conducting research on companies and organizations, and they expect your online newsroom to be mobile-friendly. These are just three findings from our 2015 Online Newsroom Survey,
in which we asked journalists about online newsrooms and how they use them. To make sure your online newsroom is useful to journalists, you need to do a great job with traditional PR elements such as press releases. But to reach out to journalists and persuade them to cover your news, you’ll also want to ace email alerts, provide an integrated social media experience and do it all on an mobile-friendly online newsroom platform.