In our last post
, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report
. But in today’s digital world, “content” is defined more broadly than “text,” so in this post we’ll explore the multimedia elements of an online newsroom—things like photos, videos and audio files—and their relative importance among the journalists we surveyed. We’ll also take a look at online newsrooms that do multimedia well.