What Journalism’s Shift to Digital Means for Your Online Newsroom

What Journalism’s Shift to Digital Means for Your Online Newsroom

Long gone are the days when digital-only publications were seen as less prestigious or less trustworthy than their paper-based peers. According to the Pew Research Center, as print newsrooms cut back on editorial staff, thousands of journalists have migrated to small and large native digital news outlets. What does this shift to digital journalism mean for companies and other organizations trying to market their news? There are several implications you’ll want to consider . . . 
Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom

Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom

In our last post, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report. But in today’s digital world, “content” is defined more broadly than “text,” so in this post we’ll explore the multimedia elements of an online newsroom—things like photos, videos and audio files—and their relative importance among the journalists we surveyed. We’ll also take a look at online newsrooms that do multimedia well.
Survey Says: Build Your Online Newsroom With These Key Components
10 February 2015

Survey Says: Build Your Online Newsroom With These Key Components

This year in our annual Online Newsroom Survey Report, we took a deeper look at the types of content, features and functionality journalists value in an online newsroom. When asked about the importance of newsroom components, journalists gave high rankings to both the most traditional elements of public relations and to the “new media” elements of an online newsroom—things like mobile access and social integration.