If you’ve been out shopping—or sitting at a coffee shop, or waiting in line, or doing just about anything, anywhere—you’ve no doubt observed that everyone seems to be on some kind of mobile device nearly all the time. Even before the results of the TEKGROUP Mobile News Survey were tabulated, we had been seeing considerable increases in the share of mobile traffic coming to our clients’ newsrooms. The survey findings confirmed what we suspected: in the two years since we conducted our first study of mobile users: there have been considerable jumps in both the use of mobile devices and in the importance consumers place on mobile.
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