As social media become more and more important to marketers, the key players are shifting positions. A new study in the UK
showed LinkedIn eclipsing Twitter as the number one social network for content marketing, with 96% of respondents saying they used LinkedIn to distribute content in 2014. Twitter was 7 points behind, with 89% saying they used the micro-blogging platform to distribute content. Only 69% of respondents said they used Facebook to distribute content in 2014. A separate study from GlobalWedIndex
found that although Facebook has more than 1.3 billion monthly users, just half (52%) describe themselves as “active” on the platform in late 2014, compared with 70% in late 2012.