If you’re among the roughly four in 10 Americans who make New Year’s resolutions, chances are good that you’ll have trouble sustaining the momentum necessary to meet your goals. Sixty percent of all New Year’s resolutions fail by June, the six-month mark, and only eight percent of “resolvers” actually achieve their stated goals, according to research from the University of Scranton. Whether your goal is personal or professional, you’re more likely to succeed if you set simple and tangible goals, say most experts. So if your goal is to improve your content marketing, consider three simple, tangible resolutions from a recent B2C post by Allison Boccamazzo.
The first resolution is simply to blog more, but you need to refine this goal into something tangible. Citing research from the Content Marketing Institute (CMI), Boccamazzo notes that “companies that blog at least 15 times per month—at least every other day—get five times more traffic than companies that don’t.” If you can’t manage that volume, Boccamazzo suggests “simply adding one or two blogs a week to what you currently produce; this kind of incremental approach is simple yet effective.” The important thing is to set a goal—even one blog a week—and stick to it.
The second resolution is to document your content marketing strategy, something that only 35 percent of B2B and 27 percent of B2C actually do, according to CMI. Just as people who write down their weight loss or fitness goals are more likely to achieve them, content marketers who document their strategy and share it with team members are much more likely to succeed.
The third resolution is to adopt a new marketing vehicle, even if you’re seeing some success with the platforms you’re currently using. CMI’s research found that the average content marketer is using 13 marketing vehicles, including social media, email, podcasts, blogs and more. So if you’re still using only a handful of vehicles, it’s time to abandon the outdated “build-it-and-they-will-come” approach.
The TEKGROUP online newsroom provides a dynamic home for all of your content —such as hi-res video, photos, blogs and press releases—and makes it easy to integrate multiple distribution vehicles, including email and social. In addition, the TEKGROUP platform offers an email distribution network of over 240,000 journalists and bloggers along with a social media network of over 400,000 Twitter and Facebook followers to help you market your message.