In another posting from CES, Laurie Sullivan explains how data itself is becoming the rising star at CES and, you guessed it, how that data from connected cars, connected homes and other connected devices will be delivered via mobile technologies. Given the crucial role of data in today’s marketing, it’s not surprising that more and more advertising and marketing professionals are attending CES each year. While the tallies for the 2015 show, which closes on January 9, aren’t yet in, attendance by marketing and advertising professionals was up nearly 9% in 2014 from the prior year.
Not convinced that 2014 was the year mobile technology starting living up to its potential? If you work in PR or the corporate communications industry, then these findings should interest you: news consumers are more likely to share your news when using mobile devices. Learn more about the crucial role mobile plays in the distribution and sharing of news. Download our 2014 Mobile News Survey Report today.