04 January 2016
Not only corporations are taking advantage of product rollouts using social media, but the TV networks are as well. Showtime’s latest release is leveraging the power of content marketing and social media, creating engaging and compelling news around their new program, including a custom-themed survey targeted toward their “jet setting” audience.
 
Creating an audience within your social media channels that can be harnessed when you have a new product release is critical to having a successful digital PR strategy. An online newsroom can be the place to centralize all of your product photos, videos, and news stories and a hub for your distribution as well. To learn more, request a quick demonstration of how a social media newsroom can help streamline communications.

Excerpt:
The drama stars Damian Lewis as hedge fund mogul Bobby Axelrod and Paul Giamatti as Chuck Rhoades, the U.S. attorney who tries to bring him down. Malin Akerman and Maggie Siff star as their wives, respectively. Andrew Ross Sorkin, financial reporter for The New York Times and co-anchor of CNBC's Squawk Box, is an executive producer. Billions will premiere on Showtime on Jan. 17.

Full story:
Showtime Using Social Media to Help Rollout New “Billions” Wall Street Drama 

 
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