Public Relations Trends

Public Relations, as a discipline, has undergone many changes over the past several years. Traditional press releases and wire services have become less relevant as self-publishing and social distribution have emerged as more effective and less costly options for increasing awareness.
22 December 2014

Mobile Technologies Are the #1 Driver of the World’s Digital Economy

A recent post on the World Bank’s website underscores the growing importance of mobile technologies in developed and developing countries alike. According to Digital Megatrends 2015, a global report from Oxford Economics, executives around the world ranked mobile as the technology that will have the greatest positive impact on their business over the next five years. Mobile ranked above business intelligence, cloud computing and social media in the survey. 
20 December 2014

Email May Not Be New or Cool, But It’s Still the Killer App

Although we’re increasingly being told that email is outdated and largely ignored by anyone under thirty, a new study from the UK shows that email marketing is six times more effective than social media. Shopping and price comparison website Give as you Live, a shopping and price-comparison site with a strong charitable giving component, surveyed over four thousand shoppers in the UK and found that nearly two thirds (64 percent) would interrupt what they were doing to click on an link in a retailer’s marketing email. Only 10 percent said they’d click on a retailer’s link on a social media site.
19 December 2014

What PR Can Borrow From Content Marketing’s Toolkit

Public relations and content marketing are often thought of as distinctly different disciplines, one residing on the outer rim of the funnel and the other near the point of purchase. But in a new post on HYPERTEXT, Mark Yeow suggests that content marketers could learn the art of storytelling from public relations pros and PR specialists could benefit by borrowing from the content marketer’s toolkit. 

Dark Sites are Crucial for Effective Crisis Communications

In a post on Corp Comms called Going Dark, journalist Caroline Poynton explores the role of dark sites in crisis communications, beginning with an account of how Malaysia Airlines deployed its dark site just a few hours after Malaysia Airlines Flight 370 went missing on March 8, 2014. 
17 December 2014

Once Strange Bedfellows, SEO and PR are Now a Power Couple

Not all that long ago, SEO and PR would have been considered strange bedfellows—distinct entities and with distinct digital marketing features. But now the two are married, according to John Rampton, who says in a recent Forbes post that “SEO and PR now are working more closely together within a new integrated and evolved digital landscape.”
11 December 2014

Great News for PR: Google’s Spiders Now Love Good Writers

 “Google has slowly made PR the focus of searching online. And it’s up to you to capitalize on it,” says Mickie E. Kennedy in a recent post on B2C in which he explores the effects of the so-called “new SEO.” If you’ve been around long enough to remember the Wild Wild West days of the late nineties’ web and its primitive search engines, you know that, largely thanks to Google, we’ve come a long way. No longer is keyword-stuffing the ticket to high ranking, and Google’s latest update has taken the “fair search” trend even further.