Travel and Resort Industry Focusing on Mobile

Travel and resorts are increasingly targeting mobile users as part of their marketing plans, including mobile-friendly, responsive online newsrooms. MGM Resorts, Vail Resorts, and the Florida Keys all have re-structured their online newsrooms to be more mobile friendly, including photos and videos. With more than 50% of our clients’ traffic coming from mobile devices, it is important to ensure that your online newsroom is responsive and able to handle different screen sizes.

Mobile News Means Business

As you recall, in 2012 we first did a mobile news study and when comparing the results from then to now, there are definitely some interesting observations. In addition to those comparisons, the following statistics were evident:

Responsive Design: One Key to a Successful Mobile Online Newsroom

When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.

The Hub of Almost Everything New at CES, the Humble but Indomitable Smartphone
09 January 2015

The Hub of Almost Everything New at CES, the Humble but Indomitable Smartphone

Beneath all of the shiny new inventions unveiled at CES this week is a less-than-new technology—the indomitable smartphone. As tech reporter Chuck Martin notes in his coverage of CES, the smartphone serves as the virtual hub for many new automotive-related technologies, such as auto connectivity, fast car charging, in-car augmented reality, and self-parking. As Martin points out, this year “many [CES] presentations highlighted the importance of the smartphone, even when it’s not the central focus of the particular technology.”
How Mobile Apps Are Learning to Talk to One Another
08 January 2015

How Mobile Apps Are Learning to Talk to One Another

If you’re old enough to remember the earliest days of the internet, before Google was born and search engines and browsers became sophisticated, you may recall carefully typing urls into your address bar one by one. As New York Times tech reporter Conor Doughtery points out in “Apps Everywhere, but No Unifying Link,” when using discrete apps on a mobile device, we’re back in a similarly unlinked place—circa 1997—largely cut off from the broader internet. But now the race is on in Silicon Valley, Doughtery says, as “companies from tiny start-ups to titans like Google and Facebook are trying to bring the same simplicity to smartphones by teaching apps to talk to one another.”
2014: The Year Mobile Starting Living Up to Its Potential
05 January 2015

2014: The Year Mobile Starting Living Up to Its Potential

2014 will be remembered for many things, but for those of us in the business of communicating with consumers, it’s likely to be thought of as the year that “mobile marketing finally began to step up to its potential,” according to ADWEEKIf your job is to “earn” media rather than purchase it, these stats still matter—spending is turning to mobile and digital because that’s where the eyeballs are.  
To Get a Grip on Mobile, Go Beyond the Headlines
02 January 2015

To Get a Grip on Mobile, Go Beyond the Headlines

Data on mobile internet usage sometimes appear contradictory, so it’s essential to go beyond the headlines. For example, a June 2014 study by SEO platform Brightedge found that 23% of organic traffic was driven by mobile while a comScore report from the same month showed that 60 percent of all online traffic comes from mobile devices. The difference, of course, is that the Brightedge study looked only at traffic originating from search engines while comScore’s report considered all internet usage, including mobile apps and other destination-driven traffic.
Beyond Apple Pay: 2014 Was a Great Year for Innovations in Mobile Technology
30 December 2014

Beyond Apple Pay: 2014 Was a Great Year for Innovations in Mobile Technology

In a recent post on CustomerThink, Eran Feinstein, CEO at 3G Direct Pay, Africa’s leading online payment service, takes a look back at the most innovative uses of mobile technology in 2014. Among the eight innovations cited, which include wearables, waterproofing and the connectivity of ordinary objects such as coffee makers, Feinstein points to “mobile collaboration,” which at first blush doesn’t seem all that new. 
22 December 2014

Mobile Technologies Are the #1 Driver of the World’s Digital Economy

A recent post on the World Bank’s website underscores the growing importance of mobile technologies in developed and developing countries alike. According to Digital Megatrends 2015, a global report from Oxford Economics, executives around the world ranked mobile as the technology that will have the greatest positive impact on their business over the next five years. Mobile ranked above business intelligence, cloud computing and social media in the survey. 
16 December 2014

Why Your Website and Online Newsroom Should Be Mobile-Friendly

Mobile technologies are a key driver of most retails sales in the UK, according to a new study from xAd. Over 80 percent of research done on mobile devices results in an ecommerce or brick-and-mortar purchase, and one-third of all users say that their mobile device is the primary source of retail purchases.