Online newsrooms are a centralized communications hub for all of your content. This includes brand journalism pieces such as featured stories, organic news about partners, clients and products, and thought leadership posts from subject matter experts. Forbes predicts that brand journalism will continue to increase as a method for companies to get their news into the mainstream media. An online newsroom can help provide the content management and distribution system that organizations need to successfully implement a brand journalism strategy. To learrn more, schedule a demo today.
Forbes’ big bet for 2016
in Europe is on brand journalism as marketers look to integrate their voice as organically as possible into the media. According to a report Forbes recently published called Publish or Perish, over 90 per cent of CMOs surveyed believe their organisations must develop a publishing function in order to execute their growth agenda and manage rising costs and the complexity of content operations.
Full Story: Forbes Talks Up Brand Journalism as Trend for 2016