20 December 2014

Email May Not Be New or Cool, But It’s Still the Killer App

Although we’re increasingly being told that email is outdated and largely ignored by anyone under thirty, a new study from the UK shows that email marketing is six times more effective than social media. Shopping and price comparison website Give as you Live, a shopping and price-comparison site with a strong charitable giving component, surveyed over four thousand shoppers in the UK and found that nearly two thirds (64 percent) would interrupt what they were doing to click on an link in a retailer’s marketing email. Only 10 percent said they’d click on a retailer’s link on a social media site.
19 December 2014

What PR Can Borrow From Content Marketing’s Toolkit

Public relations and content marketing are often thought of as distinctly different disciplines, one residing on the outer rim of the funnel and the other near the point of purchase. But in a new post on HYPERTEXT, Mark Yeow suggests that content marketers could learn the art of storytelling from public relations pros and PR specialists could benefit by borrowing from the content marketer’s toolkit. 
15 December 2014

Effective Content Marketing and Smart Technology Cut Out Costly Steps

“Here’s the formula if you want to build a billion-dollar internet company,” says Twitter founder Ev Williams, “Take a human desire, preferably one that has been around for a really long time … identify that desire and use modern technology to take out steps.” Jay Acunzo of the Content Marketing Institute quotes Williams in a recent post focused on the ways smart content marketing, like useful technology, removes steps.
02 December 2014

Content Marketing in the Travel and Resort Industry

Most industries can take advantage of a content marketing strategy to help with their communications efforts. But, the travel and resort industry seems to consistently lead in this area, as they have with social media adoption, online newsroom usage, and leveraging the Internet for digital asset management.
21 November 2014

Content Marketing Trends

"Content marketing is the new norm" starts a great article on Entrepreneur.com establishing what we've all seen in 2014 as a rise in utilizing traditional news content in a reworked fashion to help further the message of the brand. At TEKGROUP, we see this happening more and more with our clients such as T-Mobile and RE/MAX as they use their online newsrooms to help with their content marketing efforts. 

This article in Entrepreneur.com outlines the top 14 content marketing trends of 2014