Our Clients, Old and New, Made 2014 a Great Year for TEKGROUP
06 January 2015

Our Clients, Old and New, Made 2014 a Great Year for TEKGROUP

2014 was a great year for TEKGROUP and our many clients. We added nearly a dozen new clients to our roster and created new sites for a number of existing clients.
2014: The Year Mobile Starting Living Up to Its Potential
05 January 2015

2014: The Year Mobile Starting Living Up to Its Potential

2014 will be remembered for many things, but for those of us in the business of communicating with consumers, it’s likely to be thought of as the year that “mobile marketing finally began to step up to its potential,” according to ADWEEKIf your job is to “earn” media rather than purchase it, these stats still matter—spending is turning to mobile and digital because that’s where the eyeballs are.  
To Get a Grip on Mobile, Go Beyond the Headlines
02 January 2015

To Get a Grip on Mobile, Go Beyond the Headlines

Data on mobile internet usage sometimes appear contradictory, so it’s essential to go beyond the headlines. For example, a June 2014 study by SEO platform Brightedge found that 23% of organic traffic was driven by mobile while a comScore report from the same month showed that 60 percent of all online traffic comes from mobile devices. The difference, of course, is that the Brightedge study looked only at traffic originating from search engines while comScore’s report considered all internet usage, including mobile apps and other destination-driven traffic.

Online Newsroom Most Reliable Source of IR News

The mountain of investment news institutional investors' receive on a daily basis has to be, above all else, reliable. And surprisingly, the corporate web site, or online newsroom if you prefer, leaped to the top in a recent study as the most reliable source of information available to institutional investors – better even than the venerable newswires. An astonishing 92% of those surveyed said corporate websites were always or usually reliable sources of information – compared with 87% for the newswires, and a disappointing 79% for newspapers. Is your online newsroom ready?

To Succeed in 2015: Tailor Your Content and Give It a Better Home
31 December 2014

To Succeed in 2015: Tailor Your Content and Give It a Better Home

Lamenting the plethora of  “those ‘predictions’ and ‘trends’ articles doing their rounds on the Internet,” Daniel Newman offers a view into his own crystal ball in 5 Less Obvious Content Marketing Predictions For 2015, a recent post on Forbes.com. Among his predictions: marketers who tailor their content—focusing on quality over quantity—and build a better home for all of their multimedia content will succeed in the coming year. 
Beyond Apple Pay: 2014 Was a Great Year for Innovations in Mobile Technology
30 December 2014

Beyond Apple Pay: 2014 Was a Great Year for Innovations in Mobile Technology

In a recent post on CustomerThink, Eran Feinstein, CEO at 3G Direct Pay, Africa’s leading online payment service, takes a look back at the most innovative uses of mobile technology in 2014. Among the eight innovations cited, which include wearables, waterproofing and the connectivity of ordinary objects such as coffee makers, Feinstein points to “mobile collaboration,” which at first blush doesn’t seem all that new. 
Three Simple Resolutions to Boost Content Marketing Results in 2015
29 December 2014

Three Simple Resolutions to Boost Content Marketing Results in 2015

If you’re among the roughly four in 10 Americans who make New Year’s resolutions, chances are good that you’ll have trouble sustaining the momentum necessary to meet your goals. Sixty percent of all New Year’s resolutions fail by June, the six-month mark, and only eight percent of “resolvers” actually achieve their stated goals, according to research from the University of Scranton. Whether your goal is personal or professional, you’re more likely to succeed if you set simple and tangible goals, say most experts. So if your goal is to improve your content marketing, consider three simple, tangible resolutions from a recent B2C post by Allison Boccamazzo. 
22 December 2014

Mobile Technologies Are the #1 Driver of the World’s Digital Economy

A recent post on the World Bank’s website underscores the growing importance of mobile technologies in developed and developing countries alike. According to Digital Megatrends 2015, a global report from Oxford Economics, executives around the world ranked mobile as the technology that will have the greatest positive impact on their business over the next five years. Mobile ranked above business intelligence, cloud computing and social media in the survey. 
20 December 2014

Email May Not Be New or Cool, But It’s Still the Killer App

Although we’re increasingly being told that email is outdated and largely ignored by anyone under thirty, a new study from the UK shows that email marketing is six times more effective than social media. Shopping and price comparison website Give as you Live, a shopping and price-comparison site with a strong charitable giving component, surveyed over four thousand shoppers in the UK and found that nearly two thirds (64 percent) would interrupt what they were doing to click on an link in a retailer’s marketing email. Only 10 percent said they’d click on a retailer’s link on a social media site.
19 December 2014

What PR Can Borrow From Content Marketing’s Toolkit

Public relations and content marketing are often thought of as distinctly different disciplines, one residing on the outer rim of the funnel and the other near the point of purchase. But in a new post on HYPERTEXT, Mark Yeow suggests that content marketers could learn the art of storytelling from public relations pros and PR specialists could benefit by borrowing from the content marketer’s toolkit.