Content Marketing to Focus on Distribution and Social

If you’re planning your budget, or thinking about how best to spend what’s left in your coffers, take a look at this article from Forbes, The Top 7 Content Marketing Trends That Will Dominate. In it SEO expert and blogger Jayson DeMers predicts that budgets for content marketing will reach new highs across all industries, with a new emphasis on distribution and social media. 

Content Marketing Tips From Recent Summit

Recently the content marketing world descended upon London for their annual summit. Although we were not able to attend the summit, upon reading some of the tips and advice coming out of the conference, we were excited to see that the industry is continuing to thrive. Content marketing is such a critical part of an organization's communications strategy and if done well, can help not only increase awareness of a brand or product, but also help drive leads.

Online Newsroom New Year's Resolutions for 2016

This is a good time to think about your PR resolutions for 2017. What worked last year? What flopped? How can you be more effective, more reachable, more relevant, and more valuable to your organization?

A great place to look might be your communications systems and processes. And, where better to start than your online newsroom. Here are a few 2017 online newsroom resolutions that will get you going – but, like loosing weight and working out, it’s up to you to make it happen.

Promoting Your Brand on a Limited Budget

Most small to mid-sized organizations have limited PR and marketing budgets. However, this shouldn't dissuade corporate communicators from considering how they can still generate awareness for their campaigns.

Finding ROI in Content Marketing and Online Newsrooms

One of the most frequent questions we are asked when talking about online newsrooms and content marketing is "where is the ROI?" It is a fair question and one that must be addressed in light of the fact that there are many, many "experts" out there who may or may not be bringing value to your organization. 

Responsive Design: One Key to a Successful Mobile Online Newsroom

When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.

Social Media: Word of Mouth, Amplified Exponentially

It’s something of a truism by now that social media is vital to business success, but the “why” and ROI behind social media’s importance are often harder to pin down. In an article for Chicago Now, Genevieve Valliere explores the “why” and offers this assessment: ‘When it comes to choosing where to spend money, above all else people love a “social proof” recommendation.  . . . Makes sense doesn’t it? It’s good old word of mouth, dressed up by technology.’
Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

The social media landscape is changing, according to just-released survey findings from the Pew Research Center. Over the past year, Facebook’s growth has slowed while Twitter, Instagram, Pinterest and LinkedIn have seen notable increases in new users. More importantly for marketers and other communications professionals, social media is becoming more segmented, with young, female and college-educated users gravitating toward Instagram, Pinterest and LinkedIn, respectively. 
What’s Written, Not Read, But Seen All Over? Online Video.

What’s Written, Not Read, But Seen All Over? Online Video.

The hottest thing in content marketing isn’t read—it’s viewed. According to a recent survey of marketers conducted by Web Marketing 123, 74% of B2Cs and 76% of B2Bs create videos for their target audiences, making video the most popular content marketing format. While most research on the rise of online video tends to focus on content marketing, it’s important to remember that video is increasingly important in digital journalism and corporate communications.
2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass
09 February 2015

2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass

The results of our annual survey of US journalists have been tabulated, and for the first time it’s clear that the online newsroom has reached critical mass. In other words, an online newsroom is no longer a nice-to-have for your company or organization— it’s a must-have according to the 685 journalists who completed our survey.