Promoting Your Brand on a Limited Budget

Most small to mid-sized organizations have limited PR and marketing budgets. However, this shouldn't dissuade corporate communicators from considering how they can still generate awareness for their campaigns.

Finding ROI in Content Marketing and Online Newsrooms

One of the most frequent questions we are asked when talking about online newsrooms and content marketing is "where is the ROI?" It is a fair question and one that must be addressed in light of the fact that there are many, many "experts" out there who may or may not be bringing value to your organization. 

Responsive Design: One Key to a Successful Mobile Online Newsroom

When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.

Social Media: Word of Mouth, Amplified Exponentially

It’s something of a truism by now that social media is vital to business success, but the “why” and ROI behind social media’s importance are often harder to pin down. In an article for Chicago Now, Genevieve Valliere explores the “why” and offers this assessment: ‘When it comes to choosing where to spend money, above all else people love a “social proof” recommendation.  . . . Makes sense doesn’t it? It’s good old word of mouth, dressed up by technology.’
Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

The social media landscape is changing, according to just-released survey findings from the Pew Research Center. Over the past year, Facebook’s growth has slowed while Twitter, Instagram, Pinterest and LinkedIn have seen notable increases in new users. More importantly for marketers and other communications professionals, social media is becoming more segmented, with young, female and college-educated users gravitating toward Instagram, Pinterest and LinkedIn, respectively. 
What’s Written, Not Read, But Seen All Over? Online Video.

What’s Written, Not Read, But Seen All Over? Online Video.

The hottest thing in content marketing isn’t read—it’s viewed. According to a recent survey of marketers conducted by Web Marketing 123, 74% of B2Cs and 76% of B2Bs create videos for their target audiences, making video the most popular content marketing format. While most research on the rise of online video tends to focus on content marketing, it’s important to remember that video is increasingly important in digital journalism and corporate communications.
2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass
09 February 2015

2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass

The results of our annual survey of US journalists have been tabulated, and for the first time it’s clear that the online newsroom has reached critical mass. In other words, an online newsroom is no longer a nice-to-have for your company or organization— it’s a must-have according to the 685 journalists who completed our survey.
LinkedIn’s InMail Change Rewards Quality Content Marketing
09 January 2015

LinkedIn’s InMail Change Rewards Quality Content Marketing

If you’re still thinking of LinkedIn as a place to build your career rather than your business, you’re missing out on what the professional networking site has to offer—LinkedIn has become an increasingly important content marketing platform, especially for B2B companies. Now, as Julian Chow reports in Hypertext, a change in LinkedIn’s InMail policy makes the site an even better place for creators of quality content marketing.
The Hub of Almost Everything New at CES, the Humble but Indomitable Smartphone
09 January 2015

The Hub of Almost Everything New at CES, the Humble but Indomitable Smartphone

Beneath all of the shiny new inventions unveiled at CES this week is a less-than-new technology—the indomitable smartphone. As tech reporter Chuck Martin notes in his coverage of CES, the smartphone serves as the virtual hub for many new automotive-related technologies, such as auto connectivity, fast car charging, in-car augmented reality, and self-parking. As Martin points out, this year “many [CES] presentations highlighted the importance of the smartphone, even when it’s not the central focus of the particular technology.”
How Mobile Apps Are Learning to Talk to One Another
08 January 2015

How Mobile Apps Are Learning to Talk to One Another

If you’re old enough to remember the earliest days of the internet, before Google was born and search engines and browsers became sophisticated, you may recall carefully typing urls into your address bar one by one. As New York Times tech reporter Conor Doughtery points out in “Apps Everywhere, but No Unifying Link,” when using discrete apps on a mobile device, we’re back in a similarly unlinked place—circa 1997—largely cut off from the broader internet. But now the race is on in Silicon Valley, Doughtery says, as “companies from tiny start-ups to titans like Google and Facebook are trying to bring the same simplicity to smartphones by teaching apps to talk to one another.”