How to leverage your online newsroom to improve your content marketing

You can utilize your online newsroom to simplify and automate these items.  First of all, you should be able to track any content sent out via email.  You should be able to see who, when, where, and what time your content was opened.  With this data you then know who needs more information and what type of information they are interested in.

Three Ways an Online Newsroom Can Save You Money

Saving money with an online newsroom is something that companies are doing every single day. Real, measurable ROI can be achieved by reducing wire costs, printing and shipping costs, and labor costs by more effectively using your online newsroom.

Four Signs You Need to Improve Your Online Newsroom

Online newsrooms have become an integral part of every communicator’s tool kit. There are four key indicators that you need to consider when creating or upgrading your newsroom to save time and money for your organization. Below we look at each sign and provide details on what journalists expect from your online newsroom. If you are creating a new newsroom or upgrading your existing one, these can help.

Travel and Resort Industry Focusing on Mobile

Travel and resorts are increasingly targeting mobile users as part of their marketing plans, including mobile-friendly, responsive online newsrooms. MGM Resorts, Vail Resorts, and the Florida Keys all have re-structured their online newsrooms to be more mobile friendly, including photos and videos. With more than 50% of our clients’ traffic coming from mobile devices, it is important to ensure that your online newsroom is responsive and able to handle different screen sizes.
05 January 2016

Forbes Talks Up Brand Journalism as Trend for 2016

Online newsrooms are a centralized communications hub for all of your content. This includes brand journalism pieces such as featured stories, organic news about partners, clients and products, and thought leadership posts from subject matter experts. Forbes predicts that brand journalism will continue to increase as a method for companies to get their news into the mainstream media. An online newsroom can help provide the content management and distribution system that organizations need to successfully implement a brand journalism strategy. To learrn more, schedule a demo today.

Mobile News Means Business

As you recall, in 2012 we first did a mobile news study and when comparing the results from then to now, there are definitely some interesting observations. In addition to those comparisons, the following statistics were evident:

Content Marketing to Focus on Distribution and Social

If you’re planning your budget, or thinking about how best to spend what’s left in your coffers, take a look at this article from Forbes, The Top 7 Content Marketing Trends That Will Dominate. In it SEO expert and blogger Jayson DeMers predicts that budgets for content marketing will reach new highs across all industries, with a new emphasis on distribution and social media. 

Content Marketing Tips From Recent Summit

Recently the content marketing world descended upon London for their annual summit. Although we were not able to attend the summit, upon reading some of the tips and advice coming out of the conference, we were excited to see that the industry is continuing to thrive. Content marketing is such a critical part of an organization's communications strategy and if done well, can help not only increase awareness of a brand or product, but also help drive leads.

Online Newsroom New Year's Resolutions for 2016

This is a good time to think about your PR resolutions for 2017. What worked last year? What flopped? How can you be more effective, more reachable, more relevant, and more valuable to your organization?

A great place to look might be your communications systems and processes. And, where better to start than your online newsroom. Here are a few 2017 online newsroom resolutions that will get you going – but, like loosing weight and working out, it’s up to you to make it happen.