Renown Health Launches Best-in-Class Newsroom

The newly launched Renown Health online newsroom is a great example of a best-in-class newsroom containing all of the elements that journalists expect as well as frequently updated and relevant content.

How Not-for-Profits Are Finding Success with Their Online Newsrooms

Small startups, not-for-profit, educational and healthcare organizations are all able to easily publish and share their message with a large audience, like never before. You don’t have to have a million dollar budget to have an effective newsroom.

3 Ways Social Media Can Help Your News

Social media means different things to different individuals. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing.

Public Relations Trends

Public Relations, as a discipline, has undergone many changes over the past several years. Traditional press releases and wire services have become less relevant as self-publishing and social distribution have emerged as more effective and less costly options for increasing awareness.

4 Ways to Use Your Newsroom for Content Marketing

Everyone knows content marketing is one of the hottest buzzwords sweeping the digital PR industry.  But what does it really mean? Ensure that you are capitalizing on ways to use your online newsroom for content marketing by going through this short check list.

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom.  Each year, we research great examples of online newsrooms and include them in our annual report of “25 Amazing Online Newsrooms”. We have selected five that really stand out in terms of graphic design, content frequency and relevancy, and the use of new techniques such as brand journalism to provide a complete news hub for not only journalists, but also news consumers and other influencers.

What is Brand Journalism?

It seems that more and more I am reading about “brand journalism” when researching how companies are using their online newsrooms. Some of the pieces published in the last week include “7 Reasons Why You Should Break Into Brand Journalism”, “Insurer launches brand journalism site to speak directly to customers”, and “GMP PR Agency launches new department for brand journalism.” This marketing technique is not just a fad- it is here to stay.

Tips on Creating Content for your Online Newsroom

Creating content can be one of the most challenging parts of maintaining a successful online newsroom. It takes time, planning and research to be able to create unique and compelling content that journalists and news consumers will want to read.