05 January 2015
2014 will be remembered for many things, but for those of us in the business of communicating with consumers, it’s likely to be thought of as the year that “mobile marketing finally began to step up to its potential,” according to ADWEEK.
 
In terms of ad spending, mobile brought in $32.71 billion globally this year, according to eMarketer, with the largest gains in the US and UK. By 2019, mobile will account for 40% of online display ad budgets, Forrester predicts.  Perhaps the most important effect of mobile is that it’s driving the overall growth in digital marketing; eMarketer predicts that, when all of 2014’s ad spending is tallied, digital will for the first time account for 25% of overall expenditures.
 
If your job is to “earn” media rather than purchase it, these stats still matter—spending is turning to mobile and digital because that’s where the eyeballs are.  In our recently released 2014 Mobile News Survey, we found that nearly 80% of respondents spent at least an hour a day viewing news on their mobile devices, and 30% spend 2 to 4 hours a day doing so. So if your online newsroom isn’t mobile-friendly, you are missing out. To learn more, download our 2014 Mobile News Survey Report today. 

 
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