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TEKGROUP - Market Your Message.

We’ve all heard it said that size matters in just about everything - CEO’s are, according to research, taller than most other folks in the company. And according to the Harvard Business Review, companies with short, simple names attract more shareholders, generate more stock trading, and perform better on certain financial measures than companies with longer, hard-to-process names. But when it comes to news and information management via an online newsroom, it seems one can throw company size out the window.

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When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.

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MGM Resorts International, one of the world's leading hospitality companies, and TEKGROUP International, Inc., an award-winning online newsroom software and services company, today announced the launch of MGM Resorts' first consolidated online newsroom portal for its portfolio of world-class resort destinations.

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The information game is today played mostly online on an NFL team’s branded website. And a big part of the media game plan for the branded website is the team’s online newsroom. So how do they stack up? TEKGROUP decided to take a deeper look at one contender from each championship tilt – the Denver Broncos and the San Francisco 49ers. Using the TEKGROUP Online Newsroom Analysis Rubric we’ve selected four criteria by which to analyze the teams’ online communication efforts – content, tools, distribution and social media integration. The results migh surprize you!

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TEKGROUP has compiled some of the research from their 2012 reports on online newsrooms, social media, and mobile technologies and assembled a 9-part blog series of tips, advice, and lists of stats and facts.

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