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Although we’re increasingly being told that email is outdated and largely ignored by anyone under thirty, a new study from the UK shows that email marketing is six times more effective than social media. Shopping and price comparison website Give as you Live, a shopping and price-comparison site with a strong charitable giving component, surveyed over four thousand shoppers in the UK and found that nearly two thirds (64 percent) would interrupt what they were doing to click on an link in a retailer’s marketing email. Only 10 percent said they’d click on a retailer’s link on a social media site.
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Public relations and content marketing are often thought of as distinctly different disciplines, one residing on the outer rim of the funnel and the other near the point of purchase. But in a new post on HYPERTEXT, Mark Yeow suggests that content marketers could learn the art of storytelling from public relations pros and PR specialists could benefit by borrowing from the content marketer’s toolkit. 
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In a recent post on Corp Comms called Going Dark, journalist Caroline Poynton explores the role of dark sites in crisis communications, beginning with an account of how Malaysia Airlines deployed its dark site just a few hours after Malaysia Airlines Flight 370 went missing on March 8, 2014. 
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Not all that long ago, SEO and PR would have been considered strange bedfellows—distinct entities and with distinct digital marketing features. But now the two are married, according to John Rampton, who says in a recent Forbes post that “SEO and PR now are working more closely together within a new integrated and evolved digital landscape.”
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Mobile technologies are a key driver of most retails sales in the UK, according to a new study from xAd. Over 80 percent of research done on mobile devices results in an ecommerce or brick-and-mortar purchase, and one-third of all users say that their mobile device is the primary source of retail purchases. 
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