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Recent News

Our Clients, Old and New, Made 2014 a Great Year for TEKGROUP
06 January 2015

Our Clients, Old and New, Made 2014 a Great Year for TEKGROUP

2014 was a great year for TEKGROUP and our many clients. We added nearly a dozen new clients to our roster and created new sites for a number of existing clients.
Vail Resorts Launches New  "Vail Summer " Newsroom
02 January 2015

Vail Resorts Launches New "Vail Summer " Newsroom

Vail Resorts launched a multimedia online newsroom to highlight “what happens when the snow melts.” Although travel journalists and vacationers alike tend to associate Vail with skiing and other snow sports, the new Vail Summer Newsroom features stories, videos and photos showcasing summer festivals, mountain biking, skating, trail running, hiking, kayaking, and white water rafting.
09 December 2014

Walgreens launches mobile-friendly online newsroom

Walgreens, the largest drugstore chain in the United States, and TEKGROUP International, Inc., an award-winning online newsroom software and services company, today announced the launch of Walgreens’ new online newsroom. A TEKGROUP client since 2007, Walgreens moved to TEKGROUP’s v.11 responsive design platform to accommodate a growing number of mobile users. The updated newsroom also includes integrated social media and a Multimedia section for videos, photos, logos and other branding elements. 

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Recent Posts

What Journalism’s Shift to Digital Means for Your Online Newsroom
17 February 2015

What Journalism’s Shift to Digital Means for Your Online Newsroom

Long gone are the days when digital-only publications were seen as less prestigious or less trustworthy than their paper-based peers. According to the Pew Research Center, as print newsrooms cut back on editorial staff, thousands of journalists have migrated to small and large native digital news outlets. What does this shift to digital journalism mean for companies and other organizations trying to market their news? There are several implications you’ll want to consider . . . 
Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom
12 February 2015

Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom

In our last post, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report. But in today’s digital world, “content” is defined more broadly than “text,” so in this post we’ll explore the multimedia elements of an online newsroom—things like photos, videos and audio files—and their relative importance among the journalists we surveyed. We’ll also take a look at online newsrooms that do multimedia well.
Survey Says: Build Your Online Newsroom With These Key Components
10 February 2015

Survey Says: Build Your Online Newsroom With These Key Components

This year in our annual Online Newsroom Survey Report, we took a deeper look at the types of content, features and functionality journalists value in an online newsroom. When asked about the importance of newsroom components, journalists gave high rankings to both the most traditional elements of public relations and to the “new media” elements of an online newsroom—things like mobile access and social integration.

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Recent Articles

Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated
14 January 2015

Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

The social media landscape is changing, according to just-released survey findings from the Pew Research Center. Over the past year, Facebook’s growth has slowed while Twitter, Instagram, Pinterest and LinkedIn have seen notable increases in new users. More importantly for marketers and other communications professionals, social media is becoming more segmented, with young, female and college-educated users gravitating toward Instagram, Pinterest and LinkedIn, respectively. 
LinkedIn’s InMail Change Rewards Quality Content Marketing
09 January 2015

LinkedIn’s InMail Change Rewards Quality Content Marketing

If you’re still thinking of LinkedIn as a place to build your career rather than your business, you’re missing out on what the professional networking site has to offer—LinkedIn has become an increasingly important content marketing platform, especially for B2B companies. Now, as Julian Chow reports in Hypertext, a change in LinkedIn’s InMail policy makes the site an even better place for creators of quality content marketing.
The Hub of Almost Everything New at CES, the Humble but Indomitable Smartphone
09 January 2015

The Hub of Almost Everything New at CES, the Humble but Indomitable Smartphone

Beneath all of the shiny new inventions unveiled at CES this week is a less-than-new technology—the indomitable smartphone. As tech reporter Chuck Martin notes in his coverage of CES, the smartphone serves as the virtual hub for many new automotive-related technologies, such as auto connectivity, fast car charging, in-car augmented reality, and self-parking. As Martin points out, this year “many [CES] presentations highlighted the importance of the smartphone, even when it’s not the central focus of the particular technology.”

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In the Loop

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