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“Dark social” conjures images of vampires sipping blood cocktails or, far worse, a mandatory corporate happy hour with bad wine. But according to Tom Edwards, writing for Social Media Insider, “dark social” means something very specific to digital geeks—it’s the sharing activity largely invisible to analytics that originates from instant messages, emails and ephemeral social platforms such as WhatsApp, Snapchat and WeChat.  
Every new medium or technology has generated worry—in the 18th and 19th centuries, the then “new” novel was thought to be the ruin of its young female readers. Television, it was feared, would make us numb and dumb. And then came the internet, with mobile and social media on its heels. Taken together, all of these digital technologies and the glut of constant information they provide have widely been thought to increase psychological stress. But according to a new study from the Pew Research Center, frequent use of digital media does not appear to be related to higher stress levels. 

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