Online Newsroom Madness: Are The Smaller Conferences Up To The Challenge?
The sport marketing machine is working overtime now with the NCAA Tournament upon us. We all know the perennial powerhouse teams have the money and clout to command massive media attention, but what of the lesser programs now on the national stage? TEKGROUP decided to shine a media light on this group of first-to-the-dance programs by holding the first (ever!) Online Newsroom Madness Challenge. The results might surprise you!
TEKGROUP Announces Launch of Travel Alberta Online Newsroom
Travel Alberta, the official tourism marketing agency of the Province of Alberta, and TEKGROUP International, Inc., an award-winning online newsroom software and services company, today announced the launch of Travel Alberta's online newsroom, a comprehensive information destination for media professionals and news consumers.
TEKGROUP Online Newsroom Launch: Altera
TEKGROUP has announced the launch of the Altera Online Newsroom, the California based B2B company specializing in programmable logic and semiconductor solutions. The new online newsroom contains corporate, product, and financial news releases along with white papers, press kits, photos, and video.
When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.
MGM Resorts International, one of the world's leading hospitality companies, and TEKGROUP International, Inc., an award-winning online newsroom software and services company, today announced the launch of MGM Resorts' first consolidated online newsroom portal for its portfolio of world-class resort destinations.
The information game is today played mostly online on an NFL team’s branded website. And a big part of the media game plan for the branded website is the team’s online newsroom. So how do they stack up? TEKGROUP decided to take a deeper look at one contender from each championship tilt – the Denver Broncos and the San Francisco 49ers. Using the TEKGROUP Online Newsroom Analysis Rubric we’ve selected four criteria by which to analyze the teams’ online communication efforts – content, tools, distribution and social media integration. The results migh surprize you!
TEKGROUP has compiled some of the research from their 2012 reports on online newsrooms, social media, and mobile technologies and assembled a 9-part blog series of tips, advice, and lists of stats and facts.
The results of the First Annual Mobile News Survey conducted by TEKGROUP and Pure Performance Communications confirmed the increasingly apparent trend that mobile technologies, smartphones, and wireless devices are having a direct impact on the news industry. It is no secret that mobile technologies are everywhere in our lives. Go to a restaurant, a ball game, at work, at school, at home, almost anywhere and you will probably see several people clicking away on their smartphone devices – checking the weather, texting a friend, or as we found out in our survey, reading and sharing news.