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Recent News

17 February 2016

Vail Resorts Redesigns Online Newsroom

Managing the news for an ever-growing roster of resorts can be a challenging task. Vail Resorts, recently redesigned their online newsroom, categorizing their various properties into channels (Corporate, Mountain, Hospitality, and Real Estate) offering a mega-online newsroom filled with news, story ideas, and fact sheets from more than 15 different properties, including the newly purchased Perisher.
19 December 2015

Pulte Homes Launches New Online Newsroom

Pulte Homes recently launched a new online newsroom (http://newsroom.pulte.com) - with what journalists and social news consumers clamor for most frequently - content. The site contains the expected elements such as news releases, photos, logos, videos and featured stories but also branches into other areas. Pulte offers a "Trends" section highlighting news and information for baby boomers and retirees. The site is completely integrated with the corporate Pulte website making for a seamless transition between areas of both sites. There are also links from the online newsroom to Pulte's investor relations and leadership team websites.
18 December 2015

Lenovo Launches New Multimedia and Social Focused Online Newsroom

Lenovo recently relaunched their online newsroom with a focus on multi media and social media.  The site contains all of the necessary elements such as news releases, executive bios, blogs, press kits, photos, logos, videos and featured stories, but puts an emphasis on social. 

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Recent Posts

02 March 2016

Questions You Should Ask Potential Online Newsroom Providers

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have compiled a list of questions to ask any potential online newsroom vendor or even your own IT department when considering creating or upgrading your online newsroom.
01 January 2016

What to do when there's a crisis: 5 ways the online newsroom can soften the blow and mitigate the damage.

How can an organization use their online newsroom to mitigate the damage of a crisis?

Five ways an online newsroom can save your company a little green

Looking to save a little green on St. Patrick's Day? Here are 5 ways an online newsroom can save you money as the central hub of your digital communications strategy.

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Recent Articles

18 April 2016

What is Brand Journalism?

It seems that more and more I am reading about “brand journalism” when researching how companies are using their online newsrooms. Some of the pieces published in the last week include “7 Reasons Why You Should Break Into Brand Journalism”, “Insurer launches brand journalism site to speak directly to customers”, and “GMP PR Agency launches new department for brand journalism.” This marketing technique is not just a fad- it is here to stay.
18 April 2016

Tips on Creating Content for your Online Newsroom

Creating content can be one of the most challenging parts of maintaining a successful online newsroom. It takes time, planning and research to be able to create unique and compelling content that journalists and news consumers will want to read.
01 April 2016

Brand Journalism In the Pharmaceutical Industry

More companies are seeing the impact from self-publishing and self-distribution of their news through the use of a brand journalism strategy. This means less money spent on newswires and press releases and more time spent on crafting relevant stories. Whether it is retail giants such as Coca-Cola and Sprint or a steadfast pharma company like AbbVie, the idea is the same. Develop a mentality of creating great content that talks about the industry, the people, and the products in a way that connects directly with the consumer.

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In the Loop

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