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Recent News

TEKGROUP Releases 2015 Social Media Online Newsroom Survey Results
24 August 2015

TEKGROUP Releases 2015 Social Media Online Newsroom Survey Results

TEKGROUP is proud to announce the release of their 2015 Social Media Newsroom Survey.  Download the research now at: http://bit.ly/SMNS2015
 
REI Launches New Online Newsroom
18 August 2015

REI Launches New Online Newsroom

With so many retail stores vying for attention, both offline and online, some companies have taken to using social media online newsrooms as a way to differentiate themselves in a crowded market. REI, an outdoor specialty retailer, recently launched an online newsroom – http://newsroom.rei.com – that focuses on stories about their customers, products and employees. The site features embedded video and several photo albums, including many high-resolution, print-ready images of hiking trails featured in their recent “Every Trail Connects” campaign.
Our Clients, Old and New, Made 2014 a Great Year for TEKGROUP
06 January 2015

Our Clients, Old and New, Made 2014 a Great Year for TEKGROUP

2014 was a great year for TEKGROUP and our many clients. We added nearly a dozen new clients to our roster and created new sites for a number of existing clients.

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Recent Posts

How to Earn Media With Email, Social and Mobile in Your Online Newsroom
12 March 2015

How to Earn Media With Email, Social and Mobile in Your Online Newsroom

Journalists like receiving your emails, they use Facebook when conducting research on companies and organizations, and they expect your online newsroom to be mobile-friendly.  These are just three findings from our 2015 Online Newsroom Survey, in which we asked journalists about online newsrooms and how they use them. To make sure your online newsroom is useful to journalists, you need to do a great job with traditional PR elements such as press releases. But to reach out to journalists and persuade them to cover your news, you’ll also want to ace email alerts, provide an integrated social media experience and do it all on an mobile-friendly online newsroom platform. 
What Journalism’s Shift to Digital Means for Your Online Newsroom
17 February 2015

What Journalism’s Shift to Digital Means for Your Online Newsroom

Long gone are the days when digital-only publications were seen as less prestigious or less trustworthy than their paper-based peers. According to the Pew Research Center, as print newsrooms cut back on editorial staff, thousands of journalists have migrated to small and large native digital news outlets. What does this shift to digital journalism mean for companies and other organizations trying to market their news? There are several implications you’ll want to consider . . . 
Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom
12 February 2015

Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom

In our last post, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report. But in today’s digital world, “content” is defined more broadly than “text,” so in this post we’ll explore the multimedia elements of an online newsroom—things like photos, videos and audio files—and their relative importance among the journalists we surveyed. We’ll also take a look at online newsrooms that do multimedia well.

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Recent Articles

What’s Written, Not Read, But Seen All Over? Online Video.
05 March 2015

What’s Written, Not Read, But Seen All Over? Online Video.

The hottest thing in content marketing isn’t read—it’s viewed. According to a recent survey of marketers conducted by Web Marketing 123, 74% of B2Cs and 76% of B2Bs create videos for their target audiences, making video the most popular content marketing format. While most research on the rise of online video tends to focus on content marketing, it’s important to remember that video is increasingly important in digital journalism and corporate communications.
2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass
09 February 2015

2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass

The results of our annual survey of US journalists have been tabulated, and for the first time it’s clear that the online newsroom has reached critical mass. In other words, an online newsroom is no longer a nice-to-have for your company or organization— it’s a must-have according to the 685 journalists who completed our survey.
Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated
14 January 2015

Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

The social media landscape is changing, according to just-released survey findings from the Pew Research Center. Over the past year, Facebook’s growth has slowed while Twitter, Instagram, Pinterest and LinkedIn have seen notable increases in new users. More importantly for marketers and other communications professionals, social media is becoming more segmented, with young, female and college-educated users gravitating toward Instagram, Pinterest and LinkedIn, respectively. 

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In the Loop

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